You have your new
auto-responder all setup and now you need to enter your series
of letters. I highly recommend writing your own rather than
using preset sales letters from the program you belong to.
The key with auto-responders
is not only to get your information to your reader, but to have
them learn more about you, how you can help them in their quest
and most importantly, to have them respond to you.
Below, I discuss three topics
that you can use to write your auto-response emails around.
1. Ask Questions
Your reader wants to know you
care about them and you need some information to help you decide
whether a contact is a valuable business prospect.
We need to admit that we only
have so many hours in each day and individually, we can only do
so much in those hours. Therefore, it is vitally important that
you target your audience and work with those individuals who are
interested in mutual success.
There are never enough
questions you can ask of your reader. Here are a few
suggestions that should spark your imagination. Remember, you
should be doing the writing, as you, personally, in your voice.
When you are writing your
email, consider it as writing to one person and talk to that
person.
Here are some questions to
start you thinking:
-
Are you involved in an online business? If so, which business
and how long have you been involved?
-
What resources are you using to market your business?
-
Where do you live?
-
What is your background? What did you do prior to your
business online?
-
Are you a member of any online Networks, such as the Ryze
Network?
Each of these questions could
become a follow-up email all on its own, think how simple it
will be to write your entire series based on a few simple
questions!
2. Share your
experiences
Your reader is anxious to
hear about your real-life experiences here online as well as
offline. Rather than use your auto-response series to promote
your business or product, use it to share important information
with your reader.
If you are new to Internet
Marketing, it’s ok to let your reader know this, however, ensure
your reader that you have a great team standing by to answer any
and all questions they might have.
You want to instill
confidence in your reader and encourage them to reply to you.
Your goal is to get to know your read as well as allow your
reader to get to know you and together you can discover whether
or not there is a good working relationship between you.
3. Share valuable
resources that are 'generic'
(non-industry specific)
There are many resources we
all use that are either free or low fee. From traffic exchange
programs to FFA lists and Safelists, Classifieds other
advertising programs.
Your readers are always on
the lookout for valuable resources that can be used for any
program, business, service or product. Offering free resources
is the best as it truly instills confidence in your reader that
you do have an interest in helping your reading achieve success.
These three topics alone can
help you write an entire series of Auto-response letters. I
encourage you to keep your letters short, friendly and
informative, without directly selling to your reader.
Be yourself, be honest and do
your best to avoid hype.
Happy Marketing!
Janet Legere, Business Coach and Mentor
Coaching Leaders in Business Online Since 1999
