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What You Need To Succeed
Part X - The Single Minded Marketer
by: Morgana BraveRaven
September 7, 2002
Volume 3, Issue 18- Did you Enjoy this Article?
What You Need To Succeed
Part X - The Single Minded MarketerHere we are at part ten and the final article in the What You Need to Succeed series. We’ve covered a lot of topics that are important to attaining success: sponsorship, duplication, goal setting, and communication to name a few, and today I would like to talk about the Single Minded Marketer.
The Single Minded Marketer undoubtedly has a hectic life. He or she may be a parent. May have another job. Has bills, a mortgage and other financial responsibilities. Has the occasional family crisis, may feel depressed from time to time. The Single Minded Marketer may be experiencing financial stress or may be utterly broke at this moment, but regardless of the situation, the Single Minded Marketer knows that that’s life, and life in it’s varied complexities will carry on, sometimes throwing an unexpected curve into the mix, sometimes delivering devastation, other times immeasurable joy.
That’s life, and the Single Minded Marketer does his best to keep the balance regardless of what life may deposit on the doorstep. The Single Minded Marketer accepts that life is life and keeps his goals of success in the forefront of his mind, pushing ever forward through the ups and downs.
The Single Minded Marketer is just that, Single Minded, and absolutely focused on success - never giving up when the going gets tricky. Accepting what life delivers and dealing with it, while constantly pushing steadfast toward their goal. This is Single Mindedness.
Life is as full of bumps and bruises, ups and downs, setbacks and unexpected events as it is filled with joy and positive development. Life is life, and it won’t quit being life just because you have decided to make a change in you personal situation. Life may or may not even acknowledge that you are putting in new effort. Life will continue to be an unpredictable adventure, so you had better learn to go with the flow while you forge your way towards success.
Life is and will continue to be just that - life. Things don’t always turn out the way you want them to, or the way you expect them to - which reminds me of a little story ;o)
When my daughter was born, she was the cutest, sweetest little screaming thing I had ever seen in my life. Loved her dearly, I did, but was not prepared for the constant crying that came with the little bundle. After a couple of months, I was worn out and was sure that I would never be a good parent. My visions of leisurely walks through the park pushing my daughter in her buggy, playing on the slide, the swings, or just goofing around, came crashing down on me because I couldn’t adjust to all the screaming. We didn’t go out to the park for walks or play time. We didn’t have lazy sunny afternoons in our back yard - she was always screaming, and I just didn’t know what to do, so I took my daughter to the doctor. He examined her thoroughly, shrugged his shoulders and told me that there was absolutely nothing wrong with her… “However,” he said, “you look like crap. I want you back in the office in an hour, without the baby…”
I returned alone an hour later. My doctor took my pulse, drew blood, listened to my heart, weighed me - all the usual shenanigans - and when he was done he told me that I was physically fine, however, he said, emotionally I was a mess.
We started talking about all the changes in life since I had had my daughter, and finally I just blurted out, “I thought it would be different. I thought she would be happy and content, and that she would love me. I thought she would coo and gurgle, and spit up and giggle a lot - but that’s not what she does. She screams and cries from dawn ’til dusk, and I just don’t know what I’m doing wrong. She hates me… I am not a good mother (whaaaaaaaa).
There was a huge gap between what I thought motherhood would be like, and what it was actually like, but I was so emotionally invested that I could see my way clear of the obstacles.
Fortunately, my doctor was a very wise man. “Morgana,” he said to me, “you will be a fine mother - once you quit trying to force the situation. You had preconceived ideas about motherhood, but in reality your ideas are a little off. You have to deal with the situation that you have, not the situation you don’t have. Work with what you’ve got and stop trying to force it to be what you expected. Let it be what it is. Accept and embrace what it is.”
What a great and valuable lesson I learned! I had a goal: be a good mother, but I couldn’t attain my goal because I wasn’t accepting the situation that I had been dealt. I wasn’t succeeding because I was letting the situation control the outcome, instead of embracing what I had and working with it towards my goal.
I took doctor’s advice home and put it to use. Within a couple of weeks my relationship with my daughter changed completely, because I quit resisting, and once I stopped resisting and accepted what was instead of what I wished was - the whole situation changed and I was able to work towards my goal of being a good mother with ease. I kept my goal clearly in my mind (yes, I became single minded!), worked with what I had, and soon enough, I was where I wanted to be.
In this same way Single Minded Marketers filter the realities of life through the lens of their goals - keeping what they are working towards in mind all the time, while working through the situations that life has delivered to them.
Life is full of hills and valleys, and they won’t level out just because you decided to take control of your life and venture out into a business of your own. So, what are you going to do - give marketing your best shot and hang it up when you encounter a setback or two? That would be a tragedy. You’ll never succeed if you give up.
Ok, now while we’re at it here, let’s dispel a little myth. When we see successful people, we assume that life is, and always has been, a bowl of cherries for them… Now I ask you, how silly is that??? Sure, they are successful, they have all the markers, the house the car, the clothes, the vacations… but they probably had to fight, claw, chew, and push their path to success just in much the same way that you are now. Success wasn’t handed to them on a silver tray - they worked for it, and they never gave up.
Giving up is easy - success takes a little work. Successful individuals are single minded. They stay focused on their goals regardless of what life throws their way. They work with what they have, and just kept pushing until they arrived at their destination.
And that about wraps up the Success series. Be a Single Minded Marketer and work with what you’ve got. Don’t worry about what life throws your way - accept it and press on.
Single Mindedly Yours,
Morgana BraveRaven
Senior Partner | Communications Director
SykaroLive
Now You’re Talking!
"What You Need to Succeed - Part X" © 2002 by Morgana BraveRaven written exclusively for Sykaro Insights., For permission to reproduce this article contact Sykaro Insights by email here: PERMISSION
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