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What You Need To Succeed
Part IX - A Little More Common Sense, A Little Less Disappointment
by: Morgana BraveRaven
August 24, 2002
Volume 3, Issue 16- Did you Enjoy this Article?
What You Need To Succeed
Part 9 - A Little More Common Sense
A Little Less DisappointmentBy: Morgana BraveRaven
In this business, I see a lot of ‘stuff’ being marketed through thousands of programs. I also hear from a lot of people who have spent far too much money, investing in dozens of programs that seem to go nowhere. These poor souls are tired of being scammed, and tired of wasting their money on programs that seem so promising, and yet fail to deliver. And who can blame them!
They buy into the hype and in rather short order discover that once again they have landed themselves in a program that will never bring their dream of financial freedom to fruition. So, they abandon it, and jump on board the first comet that streaks past.
This trend seems to go on and on. I have been corresponding with some of my contacts for more than three years now, and it never ceases to amaze me how many programs they have jumped into and abandoned a few months down the road. Every three weeks or so I get another email from them, outlining their newest program and inviting me to check it out. It’s sad really, because I know that that was never what they had intended to do as online marketers. I know for a fact that ultimately, they are looking for something valid and sustainable in a home-based business … and they haven’t found it.
How can all this jumping and flitting from one program to the next ever result in a successful business? It’s as though everyone is searching blindly for the golden egg at the end of the rainbow … Is that how people find success in any endeavor?
I think it’s time that people started to seriously evaluate what they are doing, and how they are doing it. I think we all need to apply a little common sense to what we are doing, and we need to really investigate a couple of things.
1. Why have you chosen to take on Network or Affiliate Marketing, and, are your expectations realistic.
2. What are you marketing, and is it something that will market well?
Many people - most, I think, are drawn to Network Marketing because they see it as a means of attaining financial freedom. If this describes you then you need to have a very strong understanding of the compensation plan that your company offers in order to determine what you will need to do to achieve your financial goals.
If all you can see is a six figure income at the end of a carrot - wake up!
A six figure income is a wonderful goal - but how are you going to get there? You need to break that figure down into workable chunks. What does that six figure income mean in so far daily achievement goes. With the comp plan you are working with right now - how will you attain a six figure income? Does it mean that you need to make two sales a week or three sales a day? Is your income commission based? Does your company offer signing bonuses? How many people do you need in your organization before you can actually live on your residual income?
So many questions! So much detail - and I know you just want the six figures and I just vaporized the six figure dream by complicating everything … But, I’m not going to apologize. It’s a little work, but it’s well worth the effort.
Your success in Network Marketing is highly dependant on knowing exactly how you will be paid and what you will have to accomplish to make income that you desire. You’ve got to evaluate whether or not your financial expectations are realistically attainable given the comp plan that you are working with and the effort you are willing to put into your business.
If you want to get somewhere, you really need to know what you will have to do in order to get there. You REALLY need to know - or you’ll never get where you want to go. You’ll just keep jumping from one program to the next, wondering why you aren’t making that six figure income…
The second thing you need to evaluate is the product or service that you are marketing. Is it in high demand - is there a need for it? Are most people using and purchasing your product on a regular basis?
In my humble opinion, for your primary business you want to be marketing something that most people need and use on a regular basis. If you are going to market, why not go for the widest market possible. Why even bother trying to market something that you have to convince people that they need. In my mind, that’s just too much work. I want to market something that people need and use regularly. I market the Big Widget - something that people don’t think twice about purchasing. That cuts my work in half, because I don’t have to convince them that they need it - they know they need it. All I have to do is prove to them that I have a better Widget, and that I give better Widget service than any other Widget provider in the world.
Now, that ‘s not to say that there aren’t any secondary widgets worthy of marketing - there are many! I even market some of them - however, when you market the secondary widget, it has been my experience that you have to work hard to convince people that they need it, and, usually, the market for the secondary widget is quite specific.
Now when I say specific, I mean that it is generally much smaller than the market for the Big Widget. For instance - several times I have tried to market specialized tools for Network Marketers. Sadly, I didn’t have a great deal of success with them. True, there are a lot of Network Marketers in the world, and the products were great marketing tools - but they were not really necessary. True, they were useful. True, they made marketing much more smooth and simple - but only the big boys could afford them - therefore, my potential market was very small. (Eventually I clued in, and now I market a single brand that has both mass and specialized appeal. Yes, Big Widget and secondary widget all I one! Two birds, one stone, less work for me. It took a while, but I finally caught on ;o)
So if you have found that you are not making the income that you had hoped for, if you’re just not where you thought you would be at this time, I encourage you to do a little evaluating.
Why did you become involved in Network Marketing? What was so appealing to you? Are your financial goals really attainable given the comp plan that you are working with at this time? What have you chosen to market, and is it something that has mass appeal and need?
So many questions … but sometimes we need to pull our head out of the sand and take an honest look at the situation. Evaluate it. Employ a little common sense, and eliminate the disappointment.
Until next time - market wisely, market well.
Senior Partner | Communications Director
SykaroLive
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"What You Need to Succeed - Part IX" © 2002 by Morgana BraveRaven written exclusively for Sykaro Insights., For permission to reproduce this article contact Sykaro Insights by email here: PERMISSION
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